This creates silos protection mentality within the organization.
Eventually, a rare combination of creativity, professionalism and good business sense bring about success for the entrepreneur. The case goes behind the scenes of the film world in "Tollywood," the Teluga film industry in Andhra Pradesh, and highlights the pressures faced by an entrepreneur in the industry. The case chronicles the various issues he faces: funding the production, choosing the director choosing a story that will satisfy his requirement of family entertainment, casting the principal characters and creating a team that can bring the production to the movie theatres. After ups and downs in several businesses, he finally decides his real fulfillment will come from producing a full-length movie - Ashta Chamma, based on the Oscar Wilde play, The Importance of Being Ernest. Armed with an MBA from IIM Ahmedabad, he shuns the path of a high-paying corporate job and instead stars a stock-broking firm. Ramakrishna Velamuri, Rajesh Chakrabarti, Hari Krishna Mulpuri, Payal Goel Case Study DescriptionĪ young man follows his passion through near bankruptcy. HBR Change Management Solutions Innovation & Entrepreneurship Case Study | S.